Beyond digital tools measuring customer relationships and sales portfolios, how can retailers deploy digital technology to win customers and build brand value, working in synergy with agencies? How can you successfully implement such a strategy in a decentralised company with an unproven digital culture?
After an initial phase of strategy definition, deploy PMO operational support for at least 8 months. Full specification of all e-commerce sites and selection of service providers. Design and map out functional responsibilities and internal teams to address a common challenge: how to integrate standard e-commerce functions into a business model where products, prices and even each customer relationship are local or even "one to one"?
Framing & business planning: - Scenario definition and up to 3 years of future business planning - Functional design of all e-commerce sites - Conduct a tendering process for service providers Project management: - Alignment of support and I.T. functions - Configuration and professionalisation (deadlines, costs) of logistics - Implementation of C.R.M. and customer value management tools - Preparation for a digital Marketplace
- Validation of the strategy and investment decision for a national e-commerce site - Alignment of the entire company to support this delivery and expected change - Live operations of the of the sites in December 2018
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