Inventing the retail of tomorrow
Improving today’s performances

Retailers need to reinvent their business models, despite the fact that they are under great economic pressure.
Dia-Mart Consulting has the skills and insights to offer you efficient solutions.


RETAIL INNOVATIONS A decade of Innovation

Every year, Ebeltoft - the Global alliance of consulting Companies of which Dia-Mart is the French member - presents his analysis of the global innovation trends in its annual publication Retail Innovation.

Those manufacturers that want to become retailers

At the 41st Edition of the IFM annual meeting, Cédric Ducrocq held a speech on the retail downstream integration of manufacturing companies.

Retail: inventing tomorrow’s business

Discover some extracts from the last book by Cédric Ducrocq “Distribution: Inventer le commerce de demain” edited by Pearson.

Blog Dia-Mart : inventing the retail of tomorrow

Every week, our experts share their visions and insights from the retail world, on a dedicated blog.

About us


Working with us

Dia-Mart Consulting is an independent retail consultancy with specific expertise. We are passionate about retail, and possess a proven yet different consulting approach.

Operational excellence: All our consultants have successful careers in retail before joining the firm.

Specific expertise: Alongside analytic and project management skills, we offer sector-specific knowledge to ensure Dia-Mart is the consulting firm for retailers.

Constant innovation: A reputation for anticipating and inventing new retail formats is central to our approach, supported by popular publications and subscription-only analysis.


Cédric Ducrocq CEO
Cédric Ducrocq CEO

IEP, University in Marketing & Management. Founder of Dia-Mart Consulting in 1992. Constant engagement by international retailers to assist in definition and implementation of strategies. Author of several publications on retail and distribution. Member of Commission des Comptes Commerciaux de la Nation. A highly respected speaker to represent the global retailing business.

Ludovic Lanoue Associate Director
Ludovic Lanoue Associate Director

ISG and MBA from HEC. Sara Lee (1990-1998) in sales and marketing roles, including Marketing Manager in the Coffee Division for the brand Maison du Café. Marketing Director, Director of Operations and Executive Director of Géant Casino from 1998 to 2010. Joined Dia-Mart Consulting in 2010, a leader for business transformation, company repositioning and internationalisation.

Isabelle Mayneris Director
Isabelle Mayneris Director

Sciences Po. 15 years in operational roles (Marketing, Commercial, private label development) both in retail (Carrefour) and industry (Spontex, Well). Joined Dia-Mart Consulting in 2011, an expert on repositioning and growth strategy (new channels, internationalisation), especially for fashion and trade.

Eric Lebailly Director
Eric Lebailly Director

DESS in Applied Marketing. Expertise at Cofinoga (credit services direct marketing and loyalty cards for Géant and Monoprix), PPR (cross-retailer relationship program) and Sopra Consulting. Joined Dia-Mart Consulting in 2011 as an expert in CRM services. A leader of more than 30 loyalty programs and CRM strategies for an array of retailers across all sectors.

Diamart Group


Diamart Group advises brands and retailers in developing and implementing their strategies, from the analysis of the customer base to the operational implementation at stores.

Our capability to be in phase with company teams and, if necessary, to provide a package of coordinated services ensures us to offer effective recommendations based on a deep understanding of the customer.

Ebeltoft Group

Retail monitoring

The 16 members of Ebeltoft, located in over 20 countries, ensure real-time access to the latest trends and innovations in retail.

Example: Ebeltoft is in charge of the Retail Innovation Award organized annually by the World Retail Congress (WRC) that aims at discovering and evaluating the most innovative concepts around the world (over 200 retail concepts are studied every year).


Ebeltoft designs and manages international studies and research projects that allow us to broaden our expertise, to benchmark French retail trends to those in major countries and establish global performance standards.

Example: An international study on consumers’ trust in retailers conducted in 2009 reached over 10,000 customers in eleven countries.

International projects

Ebeltoft enables us to manage international projects by blending global retail expertise with the member’s local insights.

Example: To assist Galeries Lafayette market entry in Indonesia, Dia-Mart Consulting was supported by the Jakarta’s office of AS Louken, the local Ebeltoft Group member, which has allowed the combination of dia-mart’s expertise and AS Louken’ thorough knowledge of the market.


For further information, contact us at :

Tél. | 01 42 36 00 36
Fax | 01 42 36 00 31
Mail |
52, rue Montmartre 75002 Paris
Metro : 1 - 3 - 4 - 11 - 14
RER : A - B - D

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