Marketing & Customer Relationships

Customer strategies and loyalty programs; identify, motivate and develop loyal customers

Customer intelligence

  • Profiling and segmentation of the customer base
  • Data analysis to optimize the business model

Customer relationship strategies

  • Customer relationship value proposition
  • Differentiated customer policies
  • Cross-channel behaviour and experience

Economics management

  • Customer base value management
  • CRM investments and profitability

Relationship marketing

  • Loyalty programs
  • Multi-channel promotional plans
  • Campaign effectiveness & performance analysis

CRM tools

  • User needs business approach
  • Support for software / service providers

 

Discover our new approach

Development of a new CRM program
CRM strategy for expansion in Indonesia
Loyalty and membership program

Experts’ insight

Most companies have loyalty schemes structured as reward cards and direct marketing programs with little personalisation. Today, integrated and cross-channel CRM programs are key to guarantee a smooth customer experience stimulated with personalised inputs.

Likewise, the customer knowledge acquired through the programs needs to be valued and shared across the company and to guide decision-making.

Our clients want us to be highly strategic - to achieve a customer-centric approach - and to be very results-driven, as customer relationship marketing directly raises both traffic and revenues."

Eric LEBAILLY Directeur Associé

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